Elance Exams Answers PDF file

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Pierre provides plumbing services to a large area but prefers customers closer to his home base. How can Pierre most easily use Location targeting to advertise both for near and farther customers, promoting near customers more strongly?

Increase hourly rates for locations farther from the business base to deter customers from far away.
Use overlapping radii around Pierre's business address, with the closer radius being given a positive percentage bid adjustment.
Target the whole area but create Ads that stress Pierre doesn't want to work farther than 10 miles from a given postcode.
Target the whole area and use user geographical information to dynamically increase the prices shown on his website to those farther away.
Create two separate Campaigns, one targeting near customers and one targeting those farther away and give the nearer Campaign a larger budget.
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