Elance Exams Answers PDF file

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Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Target ROAS cannot be used unless the order values are all the same.
Vary the Target ROAS each day depending upon the sales from the day before.
Calculate ROAS based upon the average order value of a significant number of conversions.
Set a Target ROAS that is based upon the lowest possible order value.
Set a Target ROAS that is based upon the highest likely order value.
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