Elance Exams Answers PDF file

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Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

Either, they are essentially the same optimisation, just different names.
Target ROAS because this always works better for direct sales.
Neither, Target CPA and Target ROAS can only be used with Shopping Campaigns.
Target CPA as Phil knows exactly how much he can afford to spend for each conversion to be profitable.
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