Elance Exams Answers PDF file

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Download PDF file of elance Zoho Creator Exam Answers

What is the practice of crisis communications?

It's a form of PR that focuses on containing and/or clarifying any negative, or potentially negative news about a company, product, service or person.
It's what agencies do when there's an internal HR crisis, in hopes that they can improve poor morale.
It's a type of PR that people with frayed nerves should go into as a specialty, as they are already natural worriers.
Frankly, it's part of everyday in PR -- because there's always a fire to put out.
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