Elance Exams Answers PDF file

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What is a negative keyword?

A keyword that can result in your ad being disapproved, such as "Best"
A keyword that is poor performing for your ad, resulting in very low ad rank
A keyword that is poor performing for your ad, resulting in very low CTR
Ensures your ad does not show for any search containing that word
Allows your ad to show for searches that match an exact phrase, rather than a single word
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