Elance Exams Answers PDF file

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In marketing terms, what is the difference between ROAS and ROI?

ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts
ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels
ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses
ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue
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